The domain of omnichannel in marketing: approaches and scopes of research
The emergence of omnichannel is regarded as a direct consequence of digitalization. The first studies of omnichannel occurred in the retail sector, but today there is an increasing interest in omnichannel in other services, such as tourism, the hospitality industry, healthcare, and banking. At the s...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2023-09-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/287836 |
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