Sustainability and beyond: decoding the influences of corporate social responsibility on employer brand attractiveness

Sustainability and beyond: decoding the influences of corporate social responsibility on employer brand attractiveness

This research explores the complex relationship between perceived corporate social responsibility (CSR), sustainability self-identity and generational differences, focusing on their influence on employer brand attractiveness. Recognizing CSR’s critical role in talent acquisition, the study examines...

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Bibliographic Details
Main Authors: Greta Gintale, Ricardo Correia, Dominyka Venciute, Ruta Lapinskiene
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
CSR (corporate social responsibility)
employer brand attractiveness
sustainability self-identity
generational differences
philanthropic CSR
ethical CSR
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2429799
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https://www.tandfonline.com/doi/10.1080/23311975.2024.2429799

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