Enactment of Opinion Mining for Medium and Small Medium Enterprises in the Face of Digital Marketing Era

This research article aims to investigate the sentiment of Medium and Small Medium Enterprises (MSMEs) towards digital marketing using machine learning algorithms. In the growing digital era, digital marketing has become a key element in the marketing strategy of MSMEs. While digital marketing is pi...

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Bibliographic Details
Main Authors: Walhidayat Walhidayat, Sadar Muhamad, Yuhelmi Yuhelmi, Samsidar Raja
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/123/e3sconf_ies2024_06001.pdf
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