Family, friends and strangers: Women networking in the field of modern handicrafts

The popularity of the network concept has increased dramatically, its importance for entrepreneurial activities has become increasingly recognized, and in a way, it can be said that it has become fashionable. Recent studies of the new economic sociology on the subject of women's entrepreneurshi...

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Main Authors: H. Raghfar, Z. Shafiei
Format: Article
Language:fas
Published: Iranian Institute for Social and Cultural Studies 2020-03-01
Series:Taḥqīqāt-i Farhangī-i Īrān
Subjects:
Online Access:http://www.jicr.ir/article_417_b84064fbe66ce0e49ba8ab769fbf690f.pdf
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author H. Raghfar
Z. Shafiei
author_facet H. Raghfar
Z. Shafiei
author_sort H. Raghfar
collection DOAJ
description The popularity of the network concept has increased dramatically, its importance for entrepreneurial activities has become increasingly recognized, and in a way, it can be said that it has become fashionable. Recent studies of the new economic sociology on the subject of women's entrepreneurship also focus on general specifications and limitations; they mainly emphasize the importance of networks. It is important to note that we must trace the fundamental difference between the achievements of men and women entrepreneurs in the concept of networks. Therefore, the aim of this paper is to increase the perception of networks and how to use them for entrepreneurial and business activities. To achieve this goal, the social network perspective has been considered and the qualitative method of network analysis has been used to deeply explain the network activities of 40 participants in the study. In this paper, we will study the social networks of women who have founded modern handicraft brands. This paper elaborates on two main questions; 1) what are the forms and quality of women's networking in this field? And 2) dose this networking help to create or facilitate their economic activities? To answer these questions, we present three layers of the network. Strong ties that are the family relationships, weak ties which include friendships and relationships with strangers i.e., customers. The most important viewpoint of this study is that its subjects are mostly using virtual communication tools for establishing relations with their customers. As discussed in this paper, this type of communication somehow guarantees the success and durability of their business.
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institution Kabale University
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series Taḥqīqāt-i Farhangī-i Īrān
spelling doaj-art-3949a5d63a7d4c93849e85130e6a0ca72024-11-13T11:17:33ZfasIranian Institute for Social and Cultural StudiesTaḥqīqāt-i Farhangī-i Īrān2008-18472476-50582020-03-011319713010.22035/jicr.2020.2539.2967417Family, friends and strangers: Women networking in the field of modern handicraftsH. Raghfar0Z. Shafiei1Professor of Economics, Faculty of Social Sciences and Economics, Alzahra University, Tehran, IranAssistant Professor of Sociology, Faculty of Social Sciences and Economics, Alzahra University, Tehran, IranThe popularity of the network concept has increased dramatically, its importance for entrepreneurial activities has become increasingly recognized, and in a way, it can be said that it has become fashionable. Recent studies of the new economic sociology on the subject of women's entrepreneurship also focus on general specifications and limitations; they mainly emphasize the importance of networks. It is important to note that we must trace the fundamental difference between the achievements of men and women entrepreneurs in the concept of networks. Therefore, the aim of this paper is to increase the perception of networks and how to use them for entrepreneurial and business activities. To achieve this goal, the social network perspective has been considered and the qualitative method of network analysis has been used to deeply explain the network activities of 40 participants in the study. In this paper, we will study the social networks of women who have founded modern handicraft brands. This paper elaborates on two main questions; 1) what are the forms and quality of women's networking in this field? And 2) dose this networking help to create or facilitate their economic activities? To answer these questions, we present three layers of the network. Strong ties that are the family relationships, weak ties which include friendships and relationships with strangers i.e., customers. The most important viewpoint of this study is that its subjects are mostly using virtual communication tools for establishing relations with their customers. As discussed in this paper, this type of communication somehow guarantees the success and durability of their business.http://www.jicr.ir/article_417_b84064fbe66ce0e49ba8ab769fbf690f.pdfeconomic sociologywomen's entrepreneurshipsocial networksstrangersmodern handicrafts
spellingShingle H. Raghfar
Z. Shafiei
Family, friends and strangers: Women networking in the field of modern handicrafts
Taḥqīqāt-i Farhangī-i Īrān
economic sociology
women's entrepreneurship
social networks
strangers
modern handicrafts
title Family, friends and strangers: Women networking in the field of modern handicrafts
title_full Family, friends and strangers: Women networking in the field of modern handicrafts
title_fullStr Family, friends and strangers: Women networking in the field of modern handicrafts
title_full_unstemmed Family, friends and strangers: Women networking in the field of modern handicrafts
title_short Family, friends and strangers: Women networking in the field of modern handicrafts
title_sort family friends and strangers women networking in the field of modern handicrafts
topic economic sociology
women's entrepreneurship
social networks
strangers
modern handicrafts
url http://www.jicr.ir/article_417_b84064fbe66ce0e49ba8ab769fbf690f.pdf
work_keys_str_mv AT hraghfar familyfriendsandstrangerswomennetworkinginthefieldofmodernhandicrafts
AT zshafiei familyfriendsandstrangerswomennetworkinginthefieldofmodernhandicrafts