THE ANALYSIS OF TOURIST CONSUMER'S PERCEPTION ON THE IMPORTANCE OF COMMERCIAL IN TOURISM
The demarcation of perceptions with regard to ad's role in tourism means a typical process for contouring the positioning of tourism's product promoted in consumer's mind. For this reason, the construction of tourist commercials as a function of consumers' perceptions, but also t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universităţii "Constantin Brâncoveanu"
2014-11-01
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| Series: | Strategii Manageriale |
| Online Access: | http://www.strategiimanageriale.ro/papers/140488.pdf |
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