PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BELI PRODUK HUNGTATA

The purpose of this research is to determine the influence of price and promotion on the purchase intention of Hungtata. Hungtata is a company that sells healthy drink products made from fresh and natural juice. This research is based on the surveys conducted towards potential customers of Hungtata...

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Bibliographic Details
Main Authors: Hungga Fernando Tanata, Sonata Chirstian
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2021-03-01
Series:Jurnal Performa
Subjects:
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/1182
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