STRATEGIC MANAGEMENT IN NONPROFIT AND PUBLIC ORGANIZATIONS

STRATEGIC MANAGEMENT IN NONPROFIT AND PUBLIC ORGANIZATIONS

Strategic management in public organizations can use coerciveness as a keyelement of their strategy. Private organizations are more dependent onmarketing or selling to potential customers. As publicness increases,marketing declines in importance and maintaining favorable coercivearrangements increas...

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Bibliographic Details
Main Author: Ioan NICOLAE
Format: Article
Language:English
Published: Universitaria Press Craiova 2008-01-01
Series:Management & Marketing
Subjects:
strategic management
planning
nonprofit organizations
Online Access:http://www.mnmk.ro/documents/2008-23.pdf
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