Engaging Generation Z: Marketing Innovations in Islamic Boarding Schools for Sustainability

This study aims to analyze the strategy of Islamic boarding schools in marketing education amidst the onslaught of educational competition that utilizes digital technology by non-Islamic boarding school educational institutions and to find the unique marketing values of Islamic boarding schools that...

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Bibliographic Details
Main Authors: Siti Aimah, Muhammad Nasih, Nihayatul Wafiroh, Fathiyah Mohd Fakhruddin
Format: Article
Language:English
Published: Nurul Jadid University, Islamic Faculty 2024-09-01
Series:Al-Tanzim: Jurnal Manajemen Pendidikan Islam
Subjects:
Online Access:https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/8691
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