THE USE OF TOOLS IN STRATEGIC MANAGEMENT FOR THE FORMATION OF THE INCREDIBLE GLASSES COMPANY'S DEVELOPMENT STRATEGY BASED

THE USE OF TOOLS IN STRATEGIC MANAGEMENT FOR THE FORMATION OF THE INCREDIBLE GLASSES COMPANY'S DEVELOPMENT STRATEGY BASED

This report concerns the interest of Incredible Glasses to enter the US market. This information, matched with Porter analyses, will be used to formulate and propose an entry strategy for Incredible Glasses in US. Data used in this research are based on a mix between primary and secondary sources. S...

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Bibliographic Details
Main Authors: Elena Shatskaya, Karolina Kafyan, Irina Esaulova
Format: Article
Language:Russian
Published: North Caucasus Federal University 2022-05-01
Series:Вестник Северо-Кавказского федерального университета
Subjects:
международный рынок
маркетинговые исследования
портер анализ
стратегия входа
стратегическое управление
рынок оптики
конкуренция
international market
market research
porter analyses
entry strategy
strategic management
eyewear market
competition
Online Access:https://vestnikskfu.elpub.ru/jour/article/view/1019
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