Innovative Sports Venue Colors and Consumers’ Satisfaction Based on Multilevel Data: The Mediating Effect of Athletes’ Perceived Emotional Value

Innovative Sports Venue Colors and Consumers’ Satisfaction Based on Multilevel Data: The Mediating Effect of Athletes’ Perceived Emotional Value

Currently, sports venues are endowed with the important functions of providing sports venues and facilities to the urban public, watching sports events, publicizing the mass sports culture, etc. An in-depth study of how to enhance the attractiveness of sports venue buildings and the competitiveness...

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Bibliographic Details
Main Authors: Yuyang Hou, Boze Gou, Jiaping Liao, Yujie Zhang, Qian Huang, Bei Sun
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Buildings
Subjects:
stadium management
color design
color psychology
spectator satisfaction
Online Access:https://www.mdpi.com/2075-5309/14/11/3674
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