Insect consumption and aesthetic disgust: Using design fiction to imagine novel food experiences

Disgust is a strong emotion influencing human behaviour in many domains, including food choices. For example, many western consumers are hesitant about eating insects. This is understandable as insects have been connected with the emotion of disgust. We conducted two design workshops to gain a bette...

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Main Author: Mailin Lemke
Format: Article
Language:English
Published: Intellect 2023-07-01
Series:International Journal of Food Design
Subjects:
Online Access:https://intellectdiscover.com/content/journals/10.1386/ijfd_00065_1
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author Mailin Lemke
author_facet Mailin Lemke
author_sort Mailin Lemke
collection DOAJ
description Disgust is a strong emotion influencing human behaviour in many domains, including food choices. For example, many western consumers are hesitant about eating insects. This is understandable as insects have been connected with the emotion of disgust. We conducted two design workshops to gain a better understanding of factors that can give rise to the emotion of disgust in the context of grasshoppers and explore alternative food design solutions. Based on the insights, we created four design fiction examples to illustrate how disgust can be an integral part of grasshopper consumption. We argue that changing the attitude of Europeans towards novel food items like grasshoppers requires exploring design strategies that neither solely focus on the sustainability benefits of insect consumption nor take disgust to be something that must be circumvented.
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institution Kabale University
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publishDate 2023-07-01
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spelling doaj-art-318a9dd9430447f592c82649ef072b4e2025-01-16T21:53:24ZengIntellectInternational Journal of Food Design2056-65222056-65302023-07-019224526510.1386/ijfd_00065_1http://instance.metastore.ingenta.com/content/journals/ijfd/9/2Insect consumption and aesthetic disgust: Using design fiction to imagine novel food experiencesMailin Lemke0https://orcid.org/0000-0002-9980-4046ISNI: 0000000120974740 Delft University of TechnologyDisgust is a strong emotion influencing human behaviour in many domains, including food choices. For example, many western consumers are hesitant about eating insects. This is understandable as insects have been connected with the emotion of disgust. We conducted two design workshops to gain a better understanding of factors that can give rise to the emotion of disgust in the context of grasshoppers and explore alternative food design solutions. Based on the insights, we created four design fiction examples to illustrate how disgust can be an integral part of grasshopper consumption. We argue that changing the attitude of Europeans towards novel food items like grasshoppers requires exploring design strategies that neither solely focus on the sustainability benefits of insect consumption nor take disgust to be something that must be circumvented.https://intellectdiscover.com/content/journals/10.1386/ijfd_00065_1food culturedisgust experiencefood designgrasshoppersdesign scenariosinsect-based food
spellingShingle Mailin Lemke
Insect consumption and aesthetic disgust: Using design fiction to imagine novel food experiences
International Journal of Food Design
food culture
disgust experience
food design
grasshoppers
design scenarios
insect-based food
title Insect consumption and aesthetic disgust: Using design fiction to imagine novel food experiences
title_full Insect consumption and aesthetic disgust: Using design fiction to imagine novel food experiences
title_fullStr Insect consumption and aesthetic disgust: Using design fiction to imagine novel food experiences
title_full_unstemmed Insect consumption and aesthetic disgust: Using design fiction to imagine novel food experiences
title_short Insect consumption and aesthetic disgust: Using design fiction to imagine novel food experiences
title_sort insect consumption and aesthetic disgust using design fiction to imagine novel food experiences
topic food culture
disgust experience
food design
grasshoppers
design scenarios
insect-based food
url https://intellectdiscover.com/content/journals/10.1386/ijfd_00065_1
work_keys_str_mv AT mailinlemke insectconsumptionandaestheticdisgustusingdesignfictiontoimaginenovelfoodexperiences