The analysis of ride hailing user characteristics from app reviews
Purpose – This research measures the perceptions of ride-hailing (Gojek) users on the Playstore review page. Design/methodology/approach – This research uses qualitative analysis and a sentiment analysis approach. The primary data for this research comes from 5000 user reviews of the Gojek applicat...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2024-11-01
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| Series: | Jurnal Siasat Bisnis |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/JSB/article/view/33103 |
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