News Media Brand Equity in a New Media Environment
Digitalisation has profoundly altered how media are distributed and audiences consume media information, reshaping the media environment and introducing new competitors to media brands. This new media environment deludes media brand associations, contributing to an environment where audiences care l...
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| Format: | Article |
| Language: | English |
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Riga Technical University Press
2022-01-01
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| Series: | Economics and Business |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/eb-2022-0013 |
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