COSMOGONIC MYTHS IN THE ORGANIZATION OF THE ADVERTISING SPACE

The article is devoted to the phenomenon of cosmogonic myths, which are of great significance in the organization of media-advertising world view. The author comes to the conclusion that advertising mentality is in fact mythological as it is directed on the construction of reality rather than on its...

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Bibliographic Details
Main Author: E. N. Ezhova
Format: Article
Language:Russian
Published: North-Caucasus Federal University 2021-09-01
Series:Гуманитарные и юридические исследования
Subjects:
Online Access:https://humanitieslaw.ncfu.ru/jour/article/view/832
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