Navigating the challenges of FinTech startups in the B2C market

The FinTech industry has revolutionized traditional financial services by leveraging technology to offer innovative solutions for consumers and businesses alike. However, startups entering the Business-to-Consumer (B2C) market face significant challenges, including regulatory compliance, securing pr...

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Bibliographic Details
Main Authors: Hajar Fatorachian, Bex O’Higgins, Amaya Maldonado, Chloe Lyons, Helena Willis, Lydia Abbott, Molly Brooks
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2446696
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