Exploring the Applications of Artificial Intelligence in Marketing: A Topic Modelling Analysis

Exploring the Applications of Artificial Intelligence in Marketing: A Topic Modelling Analysis

Integrating Artificial Intelligence (AI) into marketing has revolutionised this field, offering new avenues of innovation and efficacy. This study aims to unveil the prevailing trends and patterns within the current academic literature about AI applications in Marketing and propose future research d...

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Bibliographic Details
Main Authors: Paulo Rita, Wajdy Omran, Ricardo F. Ramos, Tânia Costa
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2025-01-01
Series:Tourism & Management Studies
Subjects:
artificial intelligence (ai)
marketing
literature analysis
text mining
topic modelling
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/2875
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