Social Media Strategies for Sustainability and ORM: Insights from the Czech Automotive Sector

Social Media Strategies for Sustainability and ORM: Insights from the Czech Automotive Sector

This study examines the strategies used by leading automotive companies in the Czech Republic - Škoda, Hyundai, Audi, Kia, and BMW to integrate sustainability and green promotion into their online reputation management (ORM). By analyzing social media content from August to October 2023, this resea...

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Bibliographic Details
Main Authors: Klára Baštýřová, Kristián Kalamen, František Pollák
Format: Article
Language:English
Published: Belianum. Matej Bel University Press. 2025-06-01
Series:Ekonomika a Spoločnosť
Subjects:
sustainability strategies
automotive industry
social media marketing
reputation management
Online Access:https://ekonomikaaspolocnost.umb.sk/wp-content/uploads/2025/06/Paper-94-final.pdf
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