Social Media Strategies for Sustainability and ORM: Insights from the Czech Automotive Sector
This study examines the strategies used by leading automotive companies in the Czech Republic - Škoda, Hyundai, Audi, Kia, and BMW to integrate sustainability and green promotion into their online reputation management (ORM). By analyzing social media content from August to October 2023, this resea...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Belianum. Matej Bel University Press.
2025-06-01
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| Series: | Ekonomika a Spoločnosť |
| Subjects: | |
| Online Access: | https://ekonomikaaspolocnost.umb.sk/wp-content/uploads/2025/06/Paper-94-final.pdf |
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