Leveraging Industry 4.0 for marketing strategies in the medical device industry of emerging economies

Leveraging Industry 4.0 for marketing strategies in the medical device industry of emerging economies

Abstract This research investigates the impact of the technologies through an integrated Fuzzy Analytic Hierarchy Process (F-AHP) and VIKOR model to determine their viability as a marketing strategy for business growth in the Prosthetics and Orthotics (P&O) medical device industry. Based on expe...

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Bibliographic Details
Main Authors: Irfan Ahmed, Bo Feng, Kyei Emmanuel Yeboah, Junwen Feng, Muhammad Saleh Jumani, Syed Amjad Ali
Format: Article
Language:English
Published: Nature Portfolio 2024-11-01
Series:Scientific Reports
Subjects:
Information technology, industry 4.0
Marketing strategies, F-AHP, VIKOR
Medical devices
Pakistan
Online Access:https://doi.org/10.1038/s41598-024-78521-0
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https://doi.org/10.1038/s41598-024-78521-0

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