Questvertising as a new format of interactive advertising
Ad avoidance is one of the most persistent challenges in online advertising, with users increasingly employing ad-blocking software or developing habitual strategies to ignore marketing content. One promising solution is to shift from passive advertising formats to interactive ones, which actively e...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-08-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1641657/full |
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