Using Clustering Analysis and Association Rule Technology in Cross-Marketing
In this paper, according to the perspective of customers and products, by using clustering analysis and association rule technology, this paper proposes a cross-marketing model based on an improved sequential pattern mining algorithm, where an improved algorithm AP (Apriori all PrefixSpan) is applie...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2021-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2021/9979874 |
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