Competitive Advantage in the World of Wine—An Analysis of Differentiation Strategies Developed by Sectoral Brands in the Global Market

Competitive Advantage in the World of Wine—An Analysis of Differentiation Strategies Developed by Sectoral Brands in the Global Market

This study aims to analyze the differentiation strategies developed by sectoral brands in the global wine industry and how these strategies interrelate. A sectoral brand is defined as having a distinctive brand name accompanied by a visual identity, with or without a slogan. Through an analysis of t...

Full description

Saved in:
Bibliographic Details
Main Authors: Daniel Marian Micu, Georgiana Armenița Arghiroiu, Ștefan Micu, Silviu Beciu
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Foods
Subjects:
global wine market
global wine industry
competitive advantage
differentiation
cost leadership
sectoral brand
Online Access:https://www.mdpi.com/2304-8158/14/11/1858
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://www.mdpi.com/2304-8158/14/11/1858

Similar Items