From Trade Fairs to Urban Development: Exploring Destination Loyalty and City Branding Through the Thessaloniki International Fair
This study examines how participation in the Thessaloniki International Fair (T.I.F.) influences exhibitors’ satisfaction and loyalty toward the host city of Thessaloniki. It investigates factors such as event organization, logistical support, business networking opportunities, and exhibitors’ inter...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-02-01
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| Series: | Urban Science |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2413-8851/9/3/65 |
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