FAKTOR YANG MENJADI PREFERENSI KONSUMEN DALAM MEMBELI PRODUK FROZEN FOOD

Consumer's preferences towards products will continue to change over time. Therefore, it is important for a company to keep themselves updated with these preferences in order to develop their business. The objectives of this study are to determine: 1) the factors behind consumer's preferen...

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Bibliographic Details
Main Author: Christopher Richie Rahardjo
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2016-04-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/106
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