FAKTOR YANG MENJADI PREFERENSI KONSUMEN DALAM MEMBELI PRODUK FROZEN FOOD
Consumer's preferences towards products will continue to change over time. Therefore, it is important for a company to keep themselves updated with these preferences in order to develop their business. The objectives of this study are to determine: 1) the factors behind consumer's preferen...
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| Main Author: | |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2016-04-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/106 |
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