Being Old Does Not Mean “All the Same”:
It has occurred to marketers that the senior market is not a single homogeneous segment but a diverse group of consumers, and that marketing strategies should be tailored to this diversity. However, existing research has not provided sufficient frameworks for capturing heterogeneity among the senior...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2025-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.008/_html/-char/en |
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