CHINESE MOBILE PAYMENT LANDSCAPE: A STIMULUS ORGANISM RESPONSE MODEL EXAMINING PERCEIVED VALUE, SATISFACTION, AND INFLUENCES ON CUSTOMERS' WILLINGNESS ON THIS TECHNOLOGY
This study aims to identify factors influencing individuals’ willingness to use mobile payment applications in China. Stimulus–organism–response (SOR) theory served as the foundational framework. Quantitative data were collected from 462 valid questionnaire addressing people’s use of mobile payment...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Association for Security and crisis management, Belgrade, Serbia
2024-07-01
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| Series: | Operational Research in Engineering Sciences: Theory and Applications |
| Subjects: | |
| Online Access: | https://www.oresta.org/menu-script/index.php/oresta/article/view/747 |
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