The application and influence of online marketing in brand communication: A case study of Starbucks

In recent years, with the rapid development of network technology and the improvement of people’s living standards, people use the Internet more and more frequently, and use the Internet to study, work and live. The Internet has become a popular sales channel, and more and more new brands hope to ex...

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Bibliographic Details
Main Author: Xu An
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02005.pdf
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