Aplicación de técnicas estadísticas multivariadas en perfilación y segmentación
Use of multivariate statistical techniques in profiling and segmentation. Objective.To use the information about the factors identified, by means of correspondence analyses to determine the behavior of the variables to be used to then make a natural segmentation, thus facilitating the interpretation...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pontificia Universidad Javeriana
2011-12-01
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| Series: | Universitas Scientiarum |
| Subjects: | |
| Online Access: | http://revistas.javeriana.edu.co/index.php/scientarium/article/view/1797/1161 |
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