Surveillance of drug prescribing: why outliers miss their targets – a qualitative study

Abstract Background Rising costs are a challenge for healthcare systems. To keep expenditure for drugs under control, in many healthcare systems, drug prescribing is continuously monitored. The Bavarian Drug Agreement (German: Wirkstoffvereinbarung or WSV) for the ambulatory sector in Bavaria (the f...

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Main Authors: Julia Gollnick, Nikoletta Zeschick, Franziska Hörbrand, Peter Killian, Maria Sebastiao, Thomas Kühlein, Norbert Donner-Banzhoff
Format: Article
Language:English
Published: BMC 2025-01-01
Series:BMC Health Services Research
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Online Access:https://doi.org/10.1186/s12913-024-12189-0
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author Julia Gollnick
Nikoletta Zeschick
Franziska Hörbrand
Peter Killian
Maria Sebastiao
Thomas Kühlein
Norbert Donner-Banzhoff
author_facet Julia Gollnick
Nikoletta Zeschick
Franziska Hörbrand
Peter Killian
Maria Sebastiao
Thomas Kühlein
Norbert Donner-Banzhoff
author_sort Julia Gollnick
collection DOAJ
description Abstract Background Rising costs are a challenge for healthcare systems. To keep expenditure for drugs under control, in many healthcare systems, drug prescribing is continuously monitored. The Bavarian Drug Agreement (German: Wirkstoffvereinbarung or WSV) for the ambulatory sector in Bavaria (the federal state of Germany) was developed for this purpose. Physicians must reach defined drug target quotas for prescribing generic drugs and certain recommended drugs specified and measured with defined daily doses (DDD). A subgroup of physicians, known as outliers, may miss their drug targets. The objective of this qualitative study was to understand the reasons physicians miss their targets. Methods We identified outliers based on drug prescribing data from the association of statutory health insurance (SHI)-accredited physicians (KV). Outliers were invited to participate in semi-structured interviews. Results Out of 401 outliers thus identified n = 26 physicians were interviewed. Their prescribing behaviours are affected by competing demands regarding drug decisions, such as saving staff time, costs, and discussions with patients. Often, their freedom to prescribe is limited by previous prescribers. Ease of administration of drugs not recommended also plays a role. Uncritical enthusiasm regarding the effectiveness and safety of drugs with recommendations, often reinforced by pharmaceutical marketing, leads to missed targets. Some physicians have coping strategies to avoid becoming outliers. Conclusions Investigating physicians not meeting their targets helps us understand beliefs and barriers for appropriate drug prescribing. Based on these kinds of findings, surveillance procedures can be improved, and physicians can receive support to meet targets in the future. Trial registration This trial has been registered in the German Register of Clinical Trials (DRKS: DRKS00016161; registration date 07. December 2018).
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spelling doaj-art-252027bb472249a0a698c79b748228192025-01-05T12:12:28ZengBMCBMC Health Services Research1472-69632025-01-0125111010.1186/s12913-024-12189-0Surveillance of drug prescribing: why outliers miss their targets – a qualitative studyJulia Gollnick0Nikoletta Zeschick1Franziska Hörbrand2Peter Killian3Maria Sebastiao4Thomas Kühlein5Norbert Donner-Banzhoff6Institute of General Practice/Family Medicine, Philipps-University of MarburgInstitute of General Practice, Friedrich-Alexander-University of Erlangen-Nürnberg (FAU)Association of Statutory Health Insurance PhysiciansAssociation of Statutory Health Insurance PhysiciansInstitute of General Practice, Friedrich-Alexander-University of Erlangen-Nürnberg (FAU)Institute of General Practice, Friedrich-Alexander-University of Erlangen-Nürnberg (FAU)Institute of General Practice/Family Medicine, Philipps-University of MarburgAbstract Background Rising costs are a challenge for healthcare systems. To keep expenditure for drugs under control, in many healthcare systems, drug prescribing is continuously monitored. The Bavarian Drug Agreement (German: Wirkstoffvereinbarung or WSV) for the ambulatory sector in Bavaria (the federal state of Germany) was developed for this purpose. Physicians must reach defined drug target quotas for prescribing generic drugs and certain recommended drugs specified and measured with defined daily doses (DDD). A subgroup of physicians, known as outliers, may miss their drug targets. The objective of this qualitative study was to understand the reasons physicians miss their targets. Methods We identified outliers based on drug prescribing data from the association of statutory health insurance (SHI)-accredited physicians (KV). Outliers were invited to participate in semi-structured interviews. Results Out of 401 outliers thus identified n = 26 physicians were interviewed. Their prescribing behaviours are affected by competing demands regarding drug decisions, such as saving staff time, costs, and discussions with patients. Often, their freedom to prescribe is limited by previous prescribers. Ease of administration of drugs not recommended also plays a role. Uncritical enthusiasm regarding the effectiveness and safety of drugs with recommendations, often reinforced by pharmaceutical marketing, leads to missed targets. Some physicians have coping strategies to avoid becoming outliers. Conclusions Investigating physicians not meeting their targets helps us understand beliefs and barriers for appropriate drug prescribing. Based on these kinds of findings, surveillance procedures can be improved, and physicians can receive support to meet targets in the future. Trial registration This trial has been registered in the German Register of Clinical Trials (DRKS: DRKS00016161; registration date 07. December 2018).https://doi.org/10.1186/s12913-024-12189-0Drug prescriptionsQuality of health care/economicsQualitative researchDrug costsClinical decision-making
spellingShingle Julia Gollnick
Nikoletta Zeschick
Franziska Hörbrand
Peter Killian
Maria Sebastiao
Thomas Kühlein
Norbert Donner-Banzhoff
Surveillance of drug prescribing: why outliers miss their targets – a qualitative study
BMC Health Services Research
Drug prescriptions
Quality of health care/economics
Qualitative research
Drug costs
Clinical decision-making
title Surveillance of drug prescribing: why outliers miss their targets – a qualitative study
title_full Surveillance of drug prescribing: why outliers miss their targets – a qualitative study
title_fullStr Surveillance of drug prescribing: why outliers miss their targets – a qualitative study
title_full_unstemmed Surveillance of drug prescribing: why outliers miss their targets – a qualitative study
title_short Surveillance of drug prescribing: why outliers miss their targets – a qualitative study
title_sort surveillance of drug prescribing why outliers miss their targets a qualitative study
topic Drug prescriptions
Quality of health care/economics
Qualitative research
Drug costs
Clinical decision-making
url https://doi.org/10.1186/s12913-024-12189-0
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