Innovative marketing and sustainable success in SMEs with evidence from Northern Iraq
Abstract This study examines the role of innovative marketing strategies in advancing sustainable marketing success among small and medium-sized enterprises (SMEs), with a particular focus on the context of Northern Iraq. In a region still grappling with the long-term effects of conflict, economic f...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-07-01
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| Series: | Discover Sustainability |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s43621-025-01493-2 |
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