Neuromarketing readiness in Malaysia: Where are we now?
In the race to forecast consumer behaviours and purchase patterns, a culmination of new ideas, theories, and research is brought forth and used. One such contemporary study on consumer behaviour is the subject of neuromarketing. An underlying theme among several key concepts in defining neuromarket...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2024-06-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1869 |
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