Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain

This paper examines the consumers purchasing behaviour on Short Food Supply Chains (SFSC) using a choice experiment for extra virgin olive oil, as one of the most regularly food supplied through SFSC in Spain, and a cluster analysis to segment consumers by their perceptions and behavior. Results rev...

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Main Authors: Olda Lami, Carlos Díaz-Caro, Francisco Javier Mesías
Format: Article
Language:English
Published: Universitat Politècnica de València 2023-06-01
Series:Economía Agraria y Recursos Naturales
Subjects:
Online Access:https://polipapers.upv.es/index.php/EARN/article/view/18068
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author Olda Lami
Carlos Díaz-Caro
Francisco Javier Mesías
author_facet Olda Lami
Carlos Díaz-Caro
Francisco Javier Mesías
author_sort Olda Lami
collection DOAJ
description This paper examines the consumers purchasing behaviour on Short Food Supply Chains (SFSC) using a choice experiment for extra virgin olive oil, as one of the most regularly food supplied through SFSC in Spain, and a cluster analysis to segment consumers by their perceptions and behavior. Results reveal that consumers` distribution channel preferences are similar although there is a negative reaction to online purchasing. Additionally, since there are consumers willing to pay more for local and organic food, opens opportunities for SFSC development. Hence, the implementation of policies encouraging the use of eco-environmental labeling, can foster SFSC development.
format Article
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institution Kabale University
issn 1578-0732
2174-7350
language English
publishDate 2023-06-01
publisher Universitat Politècnica de València
record_format Article
series Economía Agraria y Recursos Naturales
spelling doaj-art-234eee4f7d4849e0b367cc2fec3782392025-01-02T22:05:02ZengUniversitat Politècnica de ValènciaEconomía Agraria y Recursos Naturales1578-07322174-73502023-06-0123113115610.7201/earn.2023.01.0517258Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in SpainOlda Lami0https://orcid.org/0000-0002-0366-7252Carlos Díaz-Caro1Francisco Javier Mesías2https://orcid.org/0000-0001-5334-9554Universidad de ExtremaduraUniversidad de ExtremaduraUniversidad de ExtremaduraThis paper examines the consumers purchasing behaviour on Short Food Supply Chains (SFSC) using a choice experiment for extra virgin olive oil, as one of the most regularly food supplied through SFSC in Spain, and a cluster analysis to segment consumers by their perceptions and behavior. Results reveal that consumers` distribution channel preferences are similar although there is a negative reaction to online purchasing. Additionally, since there are consumers willing to pay more for local and organic food, opens opportunities for SFSC development. Hence, the implementation of policies encouraging the use of eco-environmental labeling, can foster SFSC development.https://polipapers.upv.es/index.php/EARN/article/view/18068short food supply chainschoice experimentconsumersolive oilagri-food sector
spellingShingle Olda Lami
Carlos Díaz-Caro
Francisco Javier Mesías
Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain
Economía Agraria y Recursos Naturales
short food supply chains
choice experiment
consumers
olive oil
agri-food sector
title Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain
title_full Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain
title_fullStr Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain
title_full_unstemmed Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain
title_short Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain
title_sort are short food supply chains a sustainable alternative to traditional retailing a choice experiment study on olive oil in spain
topic short food supply chains
choice experiment
consumers
olive oil
agri-food sector
url https://polipapers.upv.es/index.php/EARN/article/view/18068
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AT carlosdiazcaro areshortfoodsupplychainsasustainablealternativetotraditionalretailingachoiceexperimentstudyonoliveoilinspain
AT franciscojaviermesias areshortfoodsupplychainsasustainablealternativetotraditionalretailingachoiceexperimentstudyonoliveoilinspain