Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain
This paper examines the consumers purchasing behaviour on Short Food Supply Chains (SFSC) using a choice experiment for extra virgin olive oil, as one of the most regularly food supplied through SFSC in Spain, and a cluster analysis to segment consumers by their perceptions and behavior. Results rev...
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Format: | Article |
Language: | English |
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Universitat Politècnica de València
2023-06-01
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Series: | Economía Agraria y Recursos Naturales |
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Online Access: | https://polipapers.upv.es/index.php/EARN/article/view/18068 |
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author | Olda Lami Carlos Díaz-Caro Francisco Javier Mesías |
author_facet | Olda Lami Carlos Díaz-Caro Francisco Javier Mesías |
author_sort | Olda Lami |
collection | DOAJ |
description | This paper examines the consumers purchasing behaviour on Short Food Supply Chains (SFSC) using a choice experiment for extra virgin olive oil, as one of the most regularly food supplied through SFSC in Spain, and a cluster analysis to segment consumers by their perceptions and behavior. Results reveal that consumers` distribution channel preferences are similar although there is a negative reaction to online purchasing. Additionally, since there are consumers willing to pay more for local and organic food, opens opportunities for SFSC development. Hence, the implementation of policies encouraging the use of eco-environmental labeling, can foster SFSC development. |
format | Article |
id | doaj-art-234eee4f7d4849e0b367cc2fec378239 |
institution | Kabale University |
issn | 1578-0732 2174-7350 |
language | English |
publishDate | 2023-06-01 |
publisher | Universitat Politècnica de València |
record_format | Article |
series | Economía Agraria y Recursos Naturales |
spelling | doaj-art-234eee4f7d4849e0b367cc2fec3782392025-01-02T22:05:02ZengUniversitat Politècnica de ValènciaEconomía Agraria y Recursos Naturales1578-07322174-73502023-06-0123113115610.7201/earn.2023.01.0517258Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in SpainOlda Lami0https://orcid.org/0000-0002-0366-7252Carlos Díaz-Caro1Francisco Javier Mesías2https://orcid.org/0000-0001-5334-9554Universidad de ExtremaduraUniversidad de ExtremaduraUniversidad de ExtremaduraThis paper examines the consumers purchasing behaviour on Short Food Supply Chains (SFSC) using a choice experiment for extra virgin olive oil, as one of the most regularly food supplied through SFSC in Spain, and a cluster analysis to segment consumers by their perceptions and behavior. Results reveal that consumers` distribution channel preferences are similar although there is a negative reaction to online purchasing. Additionally, since there are consumers willing to pay more for local and organic food, opens opportunities for SFSC development. Hence, the implementation of policies encouraging the use of eco-environmental labeling, can foster SFSC development.https://polipapers.upv.es/index.php/EARN/article/view/18068short food supply chainschoice experimentconsumersolive oilagri-food sector |
spellingShingle | Olda Lami Carlos Díaz-Caro Francisco Javier Mesías Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain Economía Agraria y Recursos Naturales short food supply chains choice experiment consumers olive oil agri-food sector |
title | Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain |
title_full | Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain |
title_fullStr | Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain |
title_full_unstemmed | Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain |
title_short | Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain |
title_sort | are short food supply chains a sustainable alternative to traditional retailing a choice experiment study on olive oil in spain |
topic | short food supply chains choice experiment consumers olive oil agri-food sector |
url | https://polipapers.upv.es/index.php/EARN/article/view/18068 |
work_keys_str_mv | AT oldalami areshortfoodsupplychainsasustainablealternativetotraditionalretailingachoiceexperimentstudyonoliveoilinspain AT carlosdiazcaro areshortfoodsupplychainsasustainablealternativetotraditionalretailingachoiceexperimentstudyonoliveoilinspain AT franciscojaviermesias areshortfoodsupplychainsasustainablealternativetotraditionalretailingachoiceexperimentstudyonoliveoilinspain |