Place branding in rural areas: A literature review
The paper examines the concept of place branding in rural areas, highlighting its significance in increasing reputation, attracting investment, improving competitiveness, and fostering a sense of pride and belonging among local populations. This article provides a literature review of rural branding...
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| Main Authors: | Fuad Jafarli, Maurizio Canavari |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AIMS Press
2025-03-01
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| Series: | AIMS Agriculture and Food |
| Subjects: | |
| Online Access: | https://www.aimspress.com/article/doi/10.3934/agrfood.2025007 |
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