Place branding in rural areas: A literature review

The paper examines the concept of place branding in rural areas, highlighting its significance in increasing reputation, attracting investment, improving competitiveness, and fostering a sense of pride and belonging among local populations. This article provides a literature review of rural branding...

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Bibliographic Details
Main Authors: Fuad Jafarli, Maurizio Canavari
Format: Article
Language:English
Published: AIMS Press 2025-03-01
Series:AIMS Agriculture and Food
Subjects:
Online Access:https://www.aimspress.com/article/doi/10.3934/agrfood.2025007
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