The Influence of Marketing Mix and Brand Image on Repurchase Intention and Consumer Satisfaction
This study examines the influence of the marketing mix and brand image on consumer satisfaction and repurchase intention in Kampung Pempek 26 Ilir, a designated center for purchasing pempek and souvenirs in Palembang. The research aims to identify key factors that drive repeat visits and improve sa...
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik Pariwisata NHI Bandung
2024-08-01
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| Series: | Jurnal Kepariwisataan |
| Subjects: | |
| Online Access: | https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/1410 |
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