The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating Variable
This study aims to analyze the influence of product presentation in online fashion retail on purchase decisions, with shopping lifestyle as a moderating variable. Data were collected from 205 respondents through a survey and analyzed using Structural Equation Modeling (SEM) version 26 to examine bo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-12-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5931 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841557140231159808 |
|---|---|
| author | Zahratul Musyarrofah |
| author_facet | Zahratul Musyarrofah |
| author_sort | Zahratul Musyarrofah |
| collection | DOAJ |
| description |
This study aims to analyze the influence of product presentation in online fashion retail on purchase decisions, with shopping lifestyle as a moderating variable. Data were collected from 205 respondents through a survey and analyzed using Structural Equation Modeling (SEM) version 26 to examine both direct and moderating effects. The analysis results show that coordinated product presentation (C.R. = 7.695; P = 0.000) and separated product presentation (C.R. = 5.716; P = 0.000) positively and significantly effect on purchase decisions. Additionally, the shopping lifestyle was found to moderate the effect of coordinated product presentation on purchase decisions (C.R. = 4.697; P = 0.000) and the impact of separated product presentation on purchase decisions (C.R. = 5.591; P = 0.000), where a more active shopping lifestyle strengthens the relationship between product presentation and purchase decision.
|
| format | Article |
| id | doaj-art-21d9a0cb3a3146f58a218299abee22d6 |
| institution | Kabale University |
| issn | 2621-606X |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-21d9a0cb3a3146f58a218299abee22d62025-01-06T16:02:37ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2024-12-017310.31538/iijse.v7i3.5931The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating VariableZahratul Musyarrofah0Universitas Siliwangi, Tasikmalaya, Indonesia This study aims to analyze the influence of product presentation in online fashion retail on purchase decisions, with shopping lifestyle as a moderating variable. Data were collected from 205 respondents through a survey and analyzed using Structural Equation Modeling (SEM) version 26 to examine both direct and moderating effects. The analysis results show that coordinated product presentation (C.R. = 7.695; P = 0.000) and separated product presentation (C.R. = 5.716; P = 0.000) positively and significantly effect on purchase decisions. Additionally, the shopping lifestyle was found to moderate the effect of coordinated product presentation on purchase decisions (C.R. = 4.697; P = 0.000) and the impact of separated product presentation on purchase decisions (C.R. = 5.591; P = 0.000), where a more active shopping lifestyle strengthens the relationship between product presentation and purchase decision. https://e-journal.uac.ac.id/index.php/iijse/article/view/5931Product Presentation, Shopping Lifestyle, Purchase Decision |
| spellingShingle | Zahratul Musyarrofah The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating Variable Indonesian Interdisciplinary Journal of Sharia Economics Product Presentation, Shopping Lifestyle, Purchase Decision |
| title | The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating Variable |
| title_full | The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating Variable |
| title_fullStr | The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating Variable |
| title_full_unstemmed | The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating Variable |
| title_short | The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating Variable |
| title_sort | influence of product presentation in online fashion retail on purchase decisions with shopping lifestyle as a moderating variable |
| topic | Product Presentation, Shopping Lifestyle, Purchase Decision |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/5931 |
| work_keys_str_mv | AT zahratulmusyarrofah theinfluenceofproductpresentationinonlinefashionretailonpurchasedecisionswithshoppinglifestyleasamoderatingvariable AT zahratulmusyarrofah influenceofproductpresentationinonlinefashionretailonpurchasedecisionswithshoppinglifestyleasamoderatingvariable |