Viralité et analyse du discours : un exemple atypique, #MeToo
We present an analysis exploring the notion of virality in the field of discourse analysis, whereas the notion is usually used in the field of information and communication sciences. The present research develops a discourse analysis based on keywords, here, #MeToo, which has a special status since...
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| Format: | Article |
| Language: | English |
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University of Bologna
2024-12-01
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| Series: | MediAzioni |
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| Online Access: | https://mediazioni.unibo.it/article/view/20832 |
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| author | Sandrine Reboul-Touré |
| author_facet | Sandrine Reboul-Touré |
| author_sort | Sandrine Reboul-Touré |
| collection | DOAJ |
| description | We present an analysis exploring the notion of virality in the field of discourse analysis, whereas the notion is usually used in the field of information and communication sciences. The present research develops a discourse analysis based on keywords, here, #MeToo, which has a special status since it is also used outside the internet. The diversity of linguistic points of view such as borrowing, spelling, neologism, neological matrix, averbal phrase, digital statement make #MeToo an atypical and complex hashtag. Its propagation (2017-2022) through numerous discourses to placards in feminist demonstrations and even on hands and faces transforms the hashtag, which acquires another status: naming a social movement. This example shows that virality can enrich three notions: the event, the “formula” and the circulation of discourses. |
| format | Article |
| id | doaj-art-21d44097942f4a7fb18cf5922f470f71 |
| institution | Kabale University |
| issn | 1974-4382 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | MediAzioni |
| spelling | doaj-art-21d44097942f4a7fb18cf5922f470f712025-01-14T16:46:34ZengUniversity of BolognaMediAzioni1974-43822024-12-0144A196A21010.6092/issn.1974-4382/2083219204Viralité et analyse du discours : un exemple atypique, #MeTooSandrine Reboul-Touré0Université Sorbonne NouvelleWe present an analysis exploring the notion of virality in the field of discourse analysis, whereas the notion is usually used in the field of information and communication sciences. The present research develops a discourse analysis based on keywords, here, #MeToo, which has a special status since it is also used outside the internet. The diversity of linguistic points of view such as borrowing, spelling, neologism, neological matrix, averbal phrase, digital statement make #MeToo an atypical and complex hashtag. Its propagation (2017-2022) through numerous discourses to placards in feminist demonstrations and even on hands and faces transforms the hashtag, which acquires another status: naming a social movement. This example shows that virality can enrich three notions: the event, the “formula” and the circulation of discourses.https://mediazioni.unibo.it/article/view/20832viralitydiscourse analysis#metoohashtagsocial movementevent“formula”discourse circulationfeminism |
| spellingShingle | Sandrine Reboul-Touré Viralité et analyse du discours : un exemple atypique, #MeToo MediAzioni virality discourse analysis #metoo hashtag social movement event “formula” discourse circulation feminism |
| title | Viralité et analyse du discours : un exemple atypique, #MeToo |
| title_full | Viralité et analyse du discours : un exemple atypique, #MeToo |
| title_fullStr | Viralité et analyse du discours : un exemple atypique, #MeToo |
| title_full_unstemmed | Viralité et analyse du discours : un exemple atypique, #MeToo |
| title_short | Viralité et analyse du discours : un exemple atypique, #MeToo |
| title_sort | viralite et analyse du discours un exemple atypique metoo |
| topic | virality discourse analysis #metoo hashtag social movement event “formula” discourse circulation feminism |
| url | https://mediazioni.unibo.it/article/view/20832 |
| work_keys_str_mv | AT sandrinereboultoure viraliteetanalysedudiscoursunexempleatypiquemetoo |