Reactance and norms in a highly collectivist and compliance-oriented society

The purpose of this study is to test the theories of communication about health crises and theories of persuasive health communication that have been applied to COVID-19 in a different cultural context in order to understand these theories need to be adapted for a global pandemic. In order to explor...

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Bibliographic Details
Main Author: Hessah Fahd Alhugbani
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-05-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1512440/full
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