The Online Shopping Experience During the Pandemic and After—A Turning Point for Sustainable Fashion Business Management?

The present paper studies the changes that occurred in the clothing trade during the COVID-19 pandemic and the influences exerted on business management. The pandemic sped up digitalization, pushing companies to quickly adapt to new economic conditions and marking a turning point for online commerce...

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Bibliographic Details
Main Author: Suzana Demyen
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/19/4/176
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