Analysis of Skims’ Strategic Marketing and Sustainable Growth
Skims is a brand that skillfully harnesses the power of social media to build meaningful connections with its customers. This paper explores the marketing strategies employed by Skims within the fashion industry, with a particular focus on the brand’s use of celebrity endorsements. The founder, Kim...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01019.pdf |
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