An Analysis of Relationship Quality and Loyalty Between Farmers and Agribusiness Companies in the Rice Industry: Using Multi-Group Analysis

Rice is an important agricultural product in Vietnam; however, the rice industry faces several challenges, particularly weak linkages between farmers and enterprises. The Vietnamese government has introduced the Large Field Model (LFM) program to improve cooperation between farmers and agribusiness...

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Bibliographic Details
Main Authors: Le Thi Dieu Hien, Jonghwa Kim
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Agriculture
Subjects:
Online Access:https://www.mdpi.com/2077-0472/14/12/2197
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