Pengaruh E-Service Quality dan Purchase Intention dengan mediasi Customer Satisfaction terhadap Customer Loyalty pada pelanggan online shopping Tokopedia di Surabaya

Pengaruh E-Service Quality dan Purchase Intention dengan mediasi Customer Satisfaction terhadap Customer Loyalty pada pelanggan online shopping Tokopedia di Surabaya

Penelitian ini dilakukan untuk menguji pengaruh eservice quality terhadap customer satisfaction, pengaruh purchase intention terhadap customer satisfaction, pengaruh customer satisfaction terhadap customer loyalty, pengaruh eservice quality terhadap customer loyalty, pengaruh purchase intention terh...

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Bibliographic Details
Main Authors: Michelle Aprilia Lamusu, Erlina Dwi Ratna Sari
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2023-08-01
Series:Jurnal Performa
Subjects:
e-service quality
customer loyalty
customer satisfaction
purchase intention
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/3992
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https://journal.uc.ac.id/index.php/performa/article/view/3992

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