ANALISIS KOMPARASI PERSEPSI KONSUMEN TERKAIT HARGA, KUALITAS PRODUK DAN KEMASAN DALAM KEPUTUSAN PEMBELIAN TEH SYAHI HALEEB DAN TEH SUSU ALADDIN

Syahi Haleeb is a business that runs in food and beverage with instant beverage product that consists of tea, milk, spices (wood, cardamom) in powder form ingredients in which then is packaged with sachets. The purpose of this research is to do comparative analysis of consumer perception  related t...

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Bibliographic Details
Main Authors: Angga Istighfar, David Sukardi Kodrat
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-08-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/2049
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