Adoption of digital intangible cultural heritage: a configurational study integrating UTAUT2 and immersion theory
Abstract Intangible cultural heritage (ICH) is essential for promoting the sustainable development of the global economy and society. The rapid advancement of digital ICH technology and consumer hesitance underscore the necessity to examine customers’ willingness to adopt it. There is substantial re...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-01-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-024-04222-8 |
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