INTERNET MARKETING AS AN ELEMENT OF BANKING BUSINESS IN COMPETITIVE ENVIRONMENT
As any other enterprise, a bank should promote selling of its services, which under the growing competition is possible only on the basis of marketing. Due to the specific character of the banking product, it is clear that under strong competition it is hard to sell a service offered by a definite b...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Tatar Educational Center “Taglimat” Ltd.
2012-09-01
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| Series: | Russian Journal of Economics and Law |
| Subjects: | |
| Online Access: | https://www.rusjel.ru/jour/article/view/917 |
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