Exploring the influence of media and social factors on altruistic behavior using the general learning model and norm activation theory

Abstract Altruism is beneficial to society as it promotes mental and physical health alongside economic and societal growth. Previous studies have indicated, however, that people tend not to engage in altruistic behaviors toward strangers. Therefore, it is crucial to investigate the factors that mot...

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Bibliographic Details
Main Author: Chi-Horng Liao
Format: Article
Language:English
Published: Nature Portfolio 2025-01-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-024-84339-7
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