Exploring the influence of media and social factors on altruistic behavior using the general learning model and norm activation theory
Abstract Altruism is beneficial to society as it promotes mental and physical health alongside economic and societal growth. Previous studies have indicated, however, that people tend not to engage in altruistic behaviors toward strangers. Therefore, it is crucial to investigate the factors that mot...
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Format: | Article |
Language: | English |
Published: |
Nature Portfolio
2025-01-01
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Series: | Scientific Reports |
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Online Access: | https://doi.org/10.1038/s41598-024-84339-7 |
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