Applicability of Relationship Intentions among the Civil and Building Engineering Contractors in the South African Construction Sector: A Case of B2B Industry

Applicability of Relationship Intentions among the Civil and Building Engineering Contractors in the South African Construction Sector: A Case of B2B Industry

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It is commonly believed that it is more expensive to attract new business than to invest in existing customers. This study investigates the applicability of relationship intention among civil and building engineering contractors (CBEC) and their concrete product suppliers (CPS). Furthermore, ascert...

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Bibliographic Details
Main Authors: Xitshembhiso Difference Chauke, Lehlohonolo Amos Masitenyane, Bakae Aubrey Mokoena
Format: Article
Language:English
Published: Research and Postgraduate Support Directorate 2025-04-01
Series:African Journal of Inter-Multidisciplinary Studies
Subjects:
B2B
civil and building engineering contractors
duration of support
relationship intention
relationship marketing
Online Access:https://journals.dut.ac.za/index.php/ajims/article/view/1534
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