Applicability of Relationship Intentions among the Civil and Building Engineering Contractors in the South African Construction Sector: A Case of B2B Industry
It is commonly believed that it is more expensive to attract new business than to invest in existing customers. This study investigates the applicability of relationship intention among civil and building engineering contractors (CBEC) and their concrete product suppliers (CPS). Furthermore, ascert...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research and Postgraduate Support Directorate
2025-04-01
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| Series: | African Journal of Inter-Multidisciplinary Studies |
| Subjects: | |
| Online Access: | https://journals.dut.ac.za/index.php/ajims/article/view/1534 |
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