Presentation of the strategy of myth-making in the digital environment during the presidential elections-2018

The article is devoted to the study of myth-making as one of the leading communicative strategies for forming the image of a political leader. This strategy becomes especially relevant during election campaign periods. This is due to the fact that political myths as a special form of mentality are a...

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Bibliographic Details
Main Authors: Людмила Балахонская, Дмитрий Гавра, Юлия Береснева, Виталий Балахонский, Гульжан Шокым
Format: Article
Language:English
Published: Chelyabinsk State University 2025-03-01
Series:Динамика медиасистем
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Online Access:https://dynamicsmedia.ru/index.php/dm/article/view/6
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