ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE IN THE METAVERSE: ROLES OF INTELLECTUAL CAPITAL AND SERVICE INNOVATION PERFORMANCE IN HOTELS

ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE IN THE METAVERSE: ROLES OF INTELLECTUAL CAPITAL AND SERVICE INNOVATION PERFORMANCE IN HOTELS

The concept of the "metaverse" has the potential to fundamentally alter interactions between hotels and individuals within fully connected virtual worlds. This study investigates how Virtual Human Resource Development (VHRD) practices contribute to enhancing Sustainable Competitive Advan...

Full description

Saved in:
Bibliographic Details
Main Authors: Omar ALSETOOHY, Samar SHEIKHELSOUK, Omaima MUNAWAR ALBADRY, Viju MATHEW, Fuad MOHAMMED ALHAMDI, Mahmoud ABOU KAMAR
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2024-08-01
Series:Geo Journal of Tourism and Geosites
Subjects:
vhrd
sustainable competitive advantage
intellectual capital
service innovation performance
green hotels
metaverse
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55323-1295.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items